Reel Friends Participating Merchants
The Monterey County Film Commission's discount card is valid only at the businesses listed in this online brochure. The businesses participating in the discount program share your support of the Monterey County Film Commission. Benefits are added frequently, so you will want to check the website frequently for new listings as well as those that may offer additional savings during the year.
The active Discount Card with current validation sticker must be presented at time of purchase and only one discount per visit, per person will be accepted. The discount card is not valid in conjunction with any other offers/discounts/layaways or gift cards and has no cash value. The Monterey County Film Commission provides no warranty, express or implied, that the discount offers set forth herein will be honored by participating merchants for any particular length of time. Each offer is subject to change or discontinuance at any time by each participating business in the sole discretion of each business.
Join Today and Save Big $$ While Supporting Local Area Businesses!
Carmel Valley
Emporium
Resale art, decor, Western goods
13762-A Center St. ~ (831) 659-2202
15% off resale art decor & Western goods
Valley Girls
Fine art, mixed media, photography, sculptures, jewelry
13766 Center St. ~ (831) 659-2441
10% off purchase
Seaside
Alternative Cafe
Fine art, coffee, and unique gifts
1230 Fremont St., Seaside ~ (831) 583-0913
10% off any purchase
Monterey
Del Rey Car Wash
Great car wash & auto-detailing
810 Canyon Del Rey ~ (831) 917-4123
$3 off super, deluxe, & "the works" washes
Carmel
Pieces of Heaven
Gourmet chocolates made on premises!
3686 The Barnyard ~ (831) 625-3368
10% off purchase
Monterey
Layers
Cakes, pastries, and coffees
9 Soledad Dr., Monterey ~ (831) 655-1544
15% off bill
Carmel
A New You
Theraputic massage, facials, deep-cleanings, micro abrasion
26201 Mesa Dr. ~ (831) 642-2723
10% discount on services
A Signature Day Spa
"Best massage, hair, and nails service!"
San Carlos (between 7th & 8th) ~ (831) 626-1998
10 % off any treatment
Carmel New Image
Upscale full service salon
7168 Carmel Valley Rd. ~ (831) 625-9988
10% off services
La Coiffure Salon
Master stylist; nail artist technician
Lobos Lodge Ct. (corner of Ocean and Monte Verde),
(831) 624-9187 ~ 20% off services
Marche Hair Salon
Upscale AVEDA salon
Located at Mission & 5th ~ (831) 624-3024
10% off Aveda Products only
Salinas
Lotus Skin Care & Nails
915 N. Main St. (in Sherwood Gardens Center)
(831) 753-7500
20% off waxing & hair / 10% off nails, permanent
make-up, eyelash extensions & facial services
Monterey
Carpe Diem Fine Books
"From the classics to the unexpected!"
245 Pearl St. ~ (831) 224-2754
10% off purchase
Carmel
Mid Valley Cleaners
Full service; alterations, draperies, & leather goods
110 Mid Valley Center, Carmel ~ (831) 624-6101
15% off dry cleaning
Carmel
Augustina's
Fine leather, jewelry & furs
San Carlos & 6th Ave. ~ (831) 624-2403
10% off all regular priced fur & buckles
Kids by the Sea
Children's clothing & accessories
Ocean Ave. (between Lincoln & Monte Verde)
(831) 624-2221 ~ 10% off purchase
St. Moritz Sweaters
Selection of men's & women's styles; "locals" friendly
Ocean Ave. (between Dolores & Lincoln)
(831) 624-4788 ~ 10% off non-sale items
SVS Fashion
Largest selection of handbags in Carmel
Located at the corner of Lincoln and Ocean Ave.
(415) 609-1129 ~ 10% off purchase
Carmel Valley
Casa del Soul
Fashions & accessories for the spirited woman
13748 Center St. ~ (831) 659-4043
10% off purchase
Monterey
Evolve 108
Organic home beauty, eco-style fashion
108 Webster St. ~ (831) 648-1080
10% off purchase
Pacific Grove
Carried Away
Unique Women's Accessories Boutique
612 Lighthouse Ave. ~ (831) 656-9063
15% off purchase
The Clothing Store
Stylish, imaginative clothing for women young at heart
510 Lighthouse Ave. Ste. 4 ~ (831) 649-8866
10% off purchase
Marita's Boutique
Sizes extra small to 3XL; conservative to funky
551 Lighthouse Ave. ~ (831) 655-3390
10% off purchase
Marita's Shoes
Stylish to comfort; sizes 5-12. Also, some shoes for him!
547 Lighthouse Ave. ~ (831) 373-4650
10% off purchase
Prim & Proper
Everything you need to have in your closet & more!
553 Lighthouse Ave. ~ (831) 372-6563
20% off purchase
Sprout Boutique
Responsibly made & eclectic children's apparel
210 1/2 Forest Ave. ~ (831) 373-5437
10% off purchase
Salinas
Head Over Heels
Shoe & accessory lounge in Oldtown Salinas
1246 Main St. ~ (831) 772-0512
15% off regular priced merchandise
Carmel Valley
Wild Goose Bakery Cafe
Coffeehouse, bakery, deli & gelateria
18 E. Carmel Valley Rd. ~ (831)659-5052
10% off on all items
Monterey
Cafe 3*1*6
Great coffee & teas; special events/music
316 Alvarado St. ~ (831) 324-4566
3 punches on all drinks/ 10 punches = 1 free drink
Café Lumiere
Fantastic coffee shop
365 Calle Principal ~ (831) 920-2451
10% off purchase
The Wild Plum Cafe
Organic full cafe/bistro
731 Munras Ave. ~ (831) 646-3109
10% off purchase
Monterey
Monterey Movie Tours
Scenic movie tour of the Monterey Peninsula!
Located in the Monterey Conference Center at Portola Plaza
(831) 372-6278 ~ 10% off per person
Princess Monterey Whale Watching
Whale watching, sightseeing, cruises for the Monterey experience.
96 Fisherman's Wharf #1
$5 off per person (cannot be combined with other discount offers).
Must first call film commission at 831-646-0910 for discount code;
then book with code at 800-979-3370.
Pacific Grove
Lighthouse Cinemas
525 Lighthouse Ave. ~ (831) 641-0747
1 free small popcorn with purchase of 1 movie ticket
Salinas
River View Ranch
Monterey County's premier horse boarding stable
844 River Rd. ~ (831) 455-8254
$10 off lessons/ $20 off per month for boarding
Carmel
Fez Q of Carmel
Uncommon floral & home accents
San Carlos (between Ocean & 7th Ave.)
(831) 250-7547 ~ 10% off purchase
Carmel
Tony's Frame Shop
Custom framing, mirrors, area's largest selection
San Carlos (between 5th & 6th) ~ (831) 624-4388
20% off custom framing
Carmel Valley
Artisan Frame Gallery
Custom framing & mirrors
105 Mid Valley Center ~ (831) 625-2455
20% off custom framing
Seaside
Picture This
Discount picture framing
1217 Hilby Ave. ~ (831) 402-5431
10% off purchase
Carmel
Gallery Sur
Specializing in oversized custom color photographs
6th & Dolores ~ (831) 626-2615
10% off
Wyland Gallery
Ocean & 3rd ~ (831) 626-6223
10% off
Carmel Valley
Gallery O
Photography gallery featuring works by Tom O'Neal
19 E Carmel Valley Rd. ~ (831) 659-5040
10% off purchase
Carmel
A Great Place
Treasures to decorate your home & garden
Dolores (between Ocean & 7th) ~ (831) 620-1903
10% off purchases
Avant Garden & Home
Gallery, home decor, garden accents
Located at San Carlos & 7th ~ (831) 626-9899
10% off non-sale items
Griggs Nursery
Voted "Best Nursery on Monterey Peninsula"
922 Carmel Valley Rd. ~ (831) 626-0680
10% off purchases
Seaside
art - f/x Environments
Building custom homes in Monterey County since 1996
1230 Fremont Blvd. ~ (831) 375-5274
10% off (up to $500)
Carmel Valley
Carmel Valley Market
Grocery, fine wines, deli & butcher
2 Chambers Lane ~ (831) 659-2472
10% off purchases
Salinas
Staley's Heating
Repair and replacement of heating and air conditioning.
433 Echo Valley Road ~ 831-633-3399
10% off job cost
Carmel
Carmel Antiques
Furniture, art, accent pieces, musical instruments
On Ocean Ave. (between Dolores & Carmel)
(831) 624-6100 ~ 10% off purchases
Linens & Such
Bed, bath & dining linens; robes & gifts
San Carlos St & 8th Ave. ~ (831) 624-7557
10% off non-sale items
Palomas Home Furnishings
Unique home furnishings
Corner of Ocean Ave. & Mission St. ~ (831) 624-6120
10% off home furnishings
Carmel Valley
The Lights of Rome, Inc.
European lighting and home furnishing
8 Del Fino Place ~ (831) 659-3482
10% off full price of purchase
Monterey
Crystal Fox
Art, glass sculptures, home decor & more!
381 Cannery Row ~ (831) 655-3905
10% off purchases
Great Things Home
Antiques, upholstery, interior design
751 Cannery Row #129 ~ (831) 655-4707
20% off non-sale items
Pacific Grove
Miss Trawick's
Charming garden, home decor & gifts
664 Lighthouse Ave. ~ (831) 375-4605
15% off purchases
Paul's Drapery
Window fashions
160 18th St. ~ (831) 372-4421
10% off purchase
Carmel
Fourtane Jewelers
Exquisite selection of fine jewelry
On Ocean Ave. at Lincoln ~ (831) 624-4684
10% off purchase
Lussori Inc.
Quality custom jewelry & custom design work
On Ocean Ave. (between Junipero & Torres)
(831) 642-7591 ~ 10% off purchase
Carmel
Carmel Music Studio
Musical instruments, equipment, recording studio
3706 The Barnyard ~ (831) 624-2217
10% off everything (excludes lessons)
Carmel
Music Boxes of Carmel
Great gift ideas; music boxes, clocks, stained glass
On Ocean (between Mission & San Carlos)
(831) 622-9120 ~ 10% off purchase
Pacific Grove
Diamonds & Rust
Antique/ vintage & new furniture, accessories & gifts
372 Lighthouse Ave. ~ (831) 658-0488
10% off purchase
Salinas
Rooms in Bloom
Gift & home decor shop
248 Main St. ~ (831) 753-7080
15% off purchase
The Gift Peddler
Antiques, gift baskets, gourmet foods, free gift wrap
105-100 E. Alisal St. ~ (831) 758-5006
15% off purchase
Carmel
A Signature Paw Spa
Best pet grooming in town!
On San Carlos (between 7th & 8th) ~ (831) 626-1998
10% off any treatment
Carmel
Extreme Wireless
Cellular phones, accessories, bill pay
3722 The Barnyard ~ (831) 625-2220
25% off on accessories excluding blue tooth devices
Carmel Valley
Tom O'Neal Photography
Full service photography studio
19 E Carmel Valley Rd ~ (831) 659-5040
10% off services
Monterey
Myrick Photographic
Serving photo enthusiasts since 1979
Quality equipment & imaging service
598 Fremont St. ~ (831) 649-1900
10% off binoculars, frames & albums
Monterey
Roto-Rooter Plumbing
Drain cleaning & plumbing repairs
1099 Del Monte Ave. ~ (831) 372-1818
10% off services
Carmel Valley
Lobo's Screenprinting
Hand painted silk screen T-shirts; custom design work
1 W. Carmel Valley Rd. ~ (831) 402-6011
50% off all set-up fees
Monterey
Federico's Imprints
Custom engineering - signs, screen printing, awards, gifts
542 Abrego St. ~ (831) 646-0470
10% off purchases
Salinas
Martella Printing
Printing & graphic design
324 Lincoln Ave. ~ (831) 757-3995
15% off services
Seaside
Bob the Printer
Printing & graphics services with a smile
P.O. Box 766, 93955. ~ (831) 899-4038
12% off new printing projects
San Jose
Silicon Valley/San Jose Business Journal
Source for Local Business News
96 N. Thrid St. Ste. 100 ~ (408) 229-1816
20% Off 1 year subscription (print and on-line access)
Carmel
Basil Seasonal Dining
Seasonal Organic California/Italian cuisine
On San Carlos (between Ocean & 7th)
(831) 626-8226 ~ 10% off (not including liquor)
Bistro Beaujolais
Al fresco dining, full bar
In Carmel Plaza ~ (831) 624-5600
10% off entire bill
Bistro Giovanni
Centrally located, friendly atmosphere, nightly specials
On San Carlos (between 5th & 6th)
(831) 626-6003 ~ 10% off entire bill
Carmel Belle
Great salads, cheeses, polenta & meatloaf sandwiches
Ocean & San Carlos ~ (831) 238-1707
10% off entire bill
Da Giovanni Restaurant
Romantic atmosphere with sultry sunset views
On Lincoln St. (between 5th & 6th) ~ (831) 626-5800
10% off entire bill
Dametra Cafe
Authentic Mediterranean cuisine like nowhere else
on Ocean Ave.. (between Dolores & Lincoln)
(831) 622-7766 ~ free appetizer
Em Le's Old Carmel Restaurant
Carmel's 2nd oldest restaurant!
on Dolores (between 5th & 6th) ~ (831) 652-6780
10% off purchase
Flaherty's Oyster Bar & Seafood Grill
Fresh, wild, sustainable seafood with full bar
6th Ave. between San Carlos & Dolores
(831) 625-1500 ~ 10% off purchase
Lugano Swiss Bistro
Serving fondue & European cuisine
3670 The Barnyard ~ (831) 626-3779
15% off dinner
Carmel Valley
Chatterbox
Breakfast & lunch; family friendly
13750 Center St. ~ (831) 659-2818
10% off purchase
Iolis' Pizzeria
Authentic East Coast pizza; winner at the International
Pizza Expo ~ 307 Mid-Valley Center on Carmel Valley Rd.
(831) 622-9463 ~ 10% off any purchase
Plaza Linda Mexican
Fine Mexican cuisine with live entertainment
9 Del Fino Place ~ (831) 659-4229
10% off purchase
Rosie's Cracker Barrel
Old fashioned country store w/ gourmet meals
1 Esquiline Rd. ~ (831) 659-2629
10% off store goods & meals
Monterey
Abalonetti
"Sells the best seafood"
57 Fisherman's Wharf ~ (831) 375-1851
10% off purchase
Ambrosia Indian
Fine dining; full bar
565 Abrego St. ~ (831) 641-0616
10% off (food only)
Cold Stone Creamery
Gourmet ice cream
1470 Del Monte Shopping Center ~ (831) 649-1346
10% off purchase
Fish Hopper
Fresh seafood
700 Cannery Row ~ (831) 372-8543
10% off purchase
Old Fisherman's Grotto
"A taste of the sea!"
39 Old Fisherman's Wharf #1 ~ (831) 375-4604
1 free appetizer with purchase of dinner (one per table)
Pacific Grove
Favaloro's Big Night Bistro
Bistro, oyster bar, & seafood
545 Lighthouse Ave. ~ (831) 373-8523
Complimentary appetizer per table with purchase of meal
Holly's Lighthouse Cafe
Breakfast & lunch home cooking
602 Lighthouse Ave. ~ (831) 372-7006
Free coffee with purchase of food
Vivolo's Chowder House
Italian seafood
127 Central Ave. ~ (831) 372-5414
10% off lunch or dinner
Seaside
Del Monte Cafe
Fresh breakfast/lunch; open 7 days a week
1642 Del Monte Blvd. ~ (831) 394-7851
10% off purchase
Monterey
Tennis International
Your one stop tennis headquarters!
83 Soledad Dr. ~ (831) 641-9234
10% off purchase
Seaside
Humble Pictures
Wedding videos, music videos, & real estate videos
1230 Fremont Blvd. ~ (831) 223-1943
10% off services
Carmel Valley
Carmel Video
Independent local video store
308 Mid Valley Center, ~ (831) 642-2270
10% off video rentals & sales
Carmel Valley Video
Independent & locally owned video store
10 E. Carmel Valley Rd. ~ (831) 659-3651
10% off video rentals
Carmel Valley
Jim's Window Cleaning
Professional window cleaning service; (Licensed & Insured)
P.O. Box 104 ~ (831) 659-7244
10% off services
Carmel
Cima Collina Wines
Wine tasting at its finest
Located on the West side of San Carlos between
Ocean & 7th in the Paseo Courtyard ~ (831) 620-0645
10% off all purchases; call for information on private
events after hours.
Carmel Valley
Heller Estate Organic Vineyards
Organically grown wine, tastings, boutique gourmet foods
69 W. Carmel Valley Rd. ~ (831) 659-6220
Two-for-one wine tasting fee
Joullian Vineyards & Winery
Serious wines that are fun to drink!
2 Village Dr., Ste. A ~ (831)659-8100
10% off on wines
Parsonage Estate
Wine tasting room
19 E. Carmel Valley Rd. ~ (831) 659-7322
Two-for-one wine tastings
Monterey
Baywood Cellars
Monterey's best kept wine tasting secret
381 Cannery Row, Suite C ~ (831) 645-9035
10% off wine sales
Reel Friends" is a group of individuals and businesses that provide support to the Film Commission. In return for the financial support they offer us, the Film Commission reciprocates by issuing a Monterey County Film Commission Friends Card. Holders of the Friends Card get discounts from participating local businesses and service providers. We have found that these discounts boost revenues at the participating businesses.
The non-profit Monterey County Film Commission works full time to promote our area to studios, production companies, and advertising agencies. Although Monterey County boasts some of the most beautiful areas in the country for filming, competition from other areas is fierce. Many states are now offering big tax incentives for filmmakers who shoot in their state.
The staff and board of directors of the Monterey County Film Commission can bring this work in, but it takes advertising and publicity and that requires more funds than the government budgets can provide.
The Monterey County Film Commission is a non-profit organization proactively marketing Monterey County as a destination for the motion picture, television and related industries, for the purpose of stimulating economic development, creating jobs, providing and supporting educational opportunities in those areas.