INDEX

 

Reel Friends Participating Merchants

The Monterey County Film Commission's discount card is valid only at the businesses listed in this online brochure. The businesses participating in the discount program share your support of the Monterey County Film Commission. Benefits are added frequently, so you will want to check the website frequently for new listings as well as those that may offer additional savings during the year.

The active Discount Card with current validation sticker must be presented at time of purchase and only one discount per visit, per person will be accepted. The discount card is not valid in conjunction with any other offers/discounts/layaways or gift cards and has no cash value. The Monterey County Film Commission provides no warranty, express or implied, that the discount offers set forth herein will be honored by participating merchants for any particular length of time. Each offer is subject to change or discontinuance at any time by each participating business in the sole discretion of each business.

Join Today and Save Big $$ While Supporting Local Area Businesses!

Art

Carmel Valley

Emporium

Resale art, decor, Western goods
13762-A Center St. ~ (831) 659-2202
15% off resale art decor & Western goods

Valley Girls

Fine art, mixed media, photography, sculptures, jewelry
13766 Center St. ~ (831) 659-2441
10% off purchase

Seaside

Alternative Cafe

Fine art, coffee, and unique gifts
1230 Fremont St., Seaside ~ (831) 583-0913
10% off any purchase

Automobile Services

Monterey

Del Rey Car Wash

Great car wash & auto-detailing
810 Canyon Del Rey ~ (831) 917-4123
$3 off super, deluxe, & "the works" washes

Bakery

Carmel

Pieces of Heaven

Gourmet chocolates made on premises!
3686 The Barnyard ~ (831) 625-3368
10% off purchase

Monterey

Layers

Cakes, pastries, and coffees
9 Soledad Dr., Monterey ~ (831) 655-1544
15% off bill

Beauty

Carmel

A New You

Theraputic massage, facials, deep-cleanings, micro abrasion
26201 Mesa Dr. ~ (831) 642-2723
10% discount on services

A Signature Day Spa

"Best massage, hair, and nails service!"
San Carlos (between 7th & 8th) ~ (831) 626-1998
10 % off any treatment

Carmel New Image

Upscale full service salon
7168 Carmel Valley Rd. ~ (831) 625-9988
10% off services

La Coiffure Salon

Master stylist; nail artist technician
Lobos Lodge Ct. (corner of Ocean and Monte Verde),
(831) 624-9187 ~ 20% off services

Marche Hair Salon

Upscale AVEDA salon
Located at Mission & 5th ~ (831) 624-3024
10% off Aveda Products only

Salinas

Lotus Skin Care & Nails

915 N. Main St. (in Sherwood Gardens Center)
(831) 753-7500
20% off waxing & hair / 10% off nails, permanent
make-up, eyelash extensions & facial services

Books

Monterey

Carpe Diem Fine Books

"From the classics to the unexpected!"
245 Pearl St. ~ (831) 224-2754
10% off purchase

Cleaners

Carmel

Mid Valley Cleaners

Full service; alterations, draperies, & leather goods
110 Mid Valley Center, Carmel ~ (831) 624-6101
15% off dry cleaning

Clothing

Carmel

Augustina's

Fine leather, jewelry & furs
San Carlos & 6th Ave. ~ (831) 624-2403
10% off all regular priced fur & buckles

Kids by the Sea

Children's clothing & accessories
Ocean Ave. (between Lincoln & Monte Verde)
(831) 624-2221 ~ 10% off purchase

St. Moritz Sweaters

Selection of men's & women's styles; "locals" friendly
Ocean Ave. (between Dolores & Lincoln)
(831) 624-4788 ~ 10% off non-sale items

SVS Fashion

Largest selection of handbags in Carmel
Located at the corner of Lincoln and Ocean Ave.
(415) 609-1129 ~ 10% off purchase

Carmel Valley

Casa del Soul

Fashions & accessories for the spirited woman
13748 Center St. ~ (831) 659-4043
10% off purchase

Monterey

Evolve 108

Organic home beauty, eco-style fashion
108 Webster St. ~ (831) 648-1080
10% off purchase

Pacific Grove

Carried Away

Unique Women's Accessories Boutique
612 Lighthouse Ave. ~ (831) 656-9063
15% off purchase

The Clothing Store

Stylish, imaginative clothing for women young at heart
510 Lighthouse Ave. Ste. 4 ~ (831) 649-8866
10% off purchase

Marita's Boutique

Sizes extra small to 3XL; conservative to funky
551 Lighthouse Ave. ~ (831) 655-3390
10% off purchase

Marita's Shoes

Stylish to comfort; sizes 5-12. Also, some shoes for him!
547 Lighthouse Ave. ~ (831) 373-4650
10% off purchase

Prim & Proper

Everything you need to have in your closet & more!
553 Lighthouse Ave. ~ (831) 372-6563
20% off purchase

Sprout Boutique

Responsibly made & eclectic children's apparel
210 1/2 Forest Ave. ~ (831) 373-5437
10% off purchase

Salinas

Head Over Heels

Shoe & accessory lounge in Oldtown Salinas
1246 Main St. ~ (831) 772-0512
15% off regular priced merchandise

Coffee Shops

Carmel Valley

Wild Goose Bakery Cafe

Coffeehouse, bakery, deli & gelateria
18 E. Carmel Valley Rd. ~ (831)659-5052
10% off on all items

Monterey

Cafe 3*1*6

Great coffee & teas; special events/music
316 Alvarado St. ~ (831) 324-4566
3 punches on all drinks/ 10 punches = 1 free drink

Café Lumiere

Fantastic coffee shop
365 Calle Principal ~ (831) 920-2451
10% off purchase

The Wild Plum Cafe

Organic full cafe/bistro
731 Munras Ave. ~ (831) 646-3109
10% off purchase

Entertainment

Monterey

Monterey Movie Tours

Scenic movie tour of the Monterey Peninsula!
Located in the Monterey Conference Center at Portola Plaza
(831) 372-6278 ~ 10% off per person

Princess Monterey Whale Watching

Whale watching, sightseeing, cruises for the Monterey experience.
96 Fisherman's Wharf #1
$5 off per person (cannot be combined with other discount offers).
Must first call film commission at 831-646-0910 for discount code;
then book with code at 800-979-3370.

Pacific Grove

Lighthouse Cinemas

525 Lighthouse Ave. ~ (831) 641-0747
1 free small popcorn with purchase of 1 movie ticket

Equine

Salinas

River View Ranch

Monterey County's premier horse boarding stable
844 River Rd. ~ (831) 455-8254
$10 off lessons/ $20 off per month for boarding

Florists

Carmel

Fez Q of Carmel

Uncommon floral & home accents
San Carlos (between Ocean & 7th Ave.)
(831) 250-7547 ~ 10% off purchase

Frames Shop

Carmel

Tony's Frame Shop

Custom framing, mirrors, area's largest selection
San Carlos (between 5th & 6th) ~ (831) 624-4388
20% off custom framing

Carmel Valley

Artisan Frame Gallery

Custom framing & mirrors
105 Mid Valley Center ~ (831) 625-2455
20% off custom framing

Seaside

Picture This

Discount picture framing
1217 Hilby Ave. ~ (831) 402-5431
10% off purchase

Gallery

Carmel

Gallery Sur

Specializing in oversized custom color photographs
6th & Dolores ~ (831) 626-2615
10% off

Wyland Gallery

Ocean & 3rd ~ (831) 626-6223
10% off

Carmel Valley

Gallery O

Photography gallery featuring works by Tom O'Neal
19 E Carmel Valley Rd. ~ (831) 659-5040
10% off purchase

Garden

Carmel

A Great Place

Treasures to decorate your home & garden
Dolores (between Ocean & 7th) ~ (831) 620-1903
10% off purchases

Avant Garden & Home

Gallery, home decor, garden accents
Located at San Carlos & 7th ~ (831) 626-9899
10% off non-sale items

Griggs Nursery

Voted "Best Nursery on Monterey Peninsula"
922 Carmel Valley Rd. ~ (831) 626-0680
10% off purchases

General Contractor

Seaside

art - f/x Environments

Building custom homes in Monterey County since 1996
1230 Fremont Blvd. ~ (831) 375-5274
10% off (up to $500)

Grocery

Carmel Valley

Carmel Valley Market

Grocery, fine wines, deli & butcher
2 Chambers Lane ~ (831) 659-2472
10% off purchases

Heating, Ventilating & Air Conditioning

Salinas

Staley's Heating

Repair and replacement of heating and air conditioning.
433 Echo Valley Road ~ 831-633-3399
10% off job cost

Home Furnishing

Carmel

Carmel Antiques

Furniture, art, accent pieces, musical instruments
On Ocean Ave. (between Dolores & Carmel)
(831) 624-6100 ~ 10% off purchases

Linens & Such

Bed, bath & dining linens; robes & gifts
San Carlos St & 8th Ave. ~ (831) 624-7557
10% off non-sale items

Palomas Home Furnishings

Unique home furnishings
Corner of Ocean Ave. & Mission St. ~ (831) 624-6120
10% off home furnishings

Carmel Valley

The Lights of Rome, Inc.

European lighting and home furnishing
8 Del Fino Place ~ (831) 659-3482
10% off full price of purchase

Monterey

Crystal Fox

Art, glass sculptures, home decor & more!
381 Cannery Row ~ (831) 655-3905
10% off purchases

Great Things Home

Antiques, upholstery, interior design
751 Cannery Row #129 ~ (831) 655-4707
20% off non-sale items

Pacific Grove

Miss Trawick's

Charming garden, home decor & gifts
664 Lighthouse Ave. ~ (831) 375-4605
15% off purchases

Paul's Drapery

Window fashions
160 18th St. ~ (831) 372-4421
10% off purchase

Jewelers

Carmel

Fourtane Jewelers

Exquisite selection of fine jewelry
On Ocean Ave. at Lincoln ~ (831) 624-4684
10% off purchase

Lussori Inc.

Quality custom jewelry & custom design work
On Ocean Ave. (between Junipero & Torres)
(831) 642-7591 ~ 10% off purchase

Musical Instruments

Carmel

Carmel Music Studio

Musical instruments, equipment, recording studio
3706 The Barnyard ~ (831) 624-2217
10% off everything (excludes lessons)

Novelties

Carmel

Music Boxes of Carmel

Great gift ideas; music boxes, clocks, stained glass
On Ocean (between Mission & San Carlos)
(831) 622-9120 ~ 10% off purchase

Pacific Grove

Diamonds & Rust

Antique/ vintage & new furniture, accessories & gifts
372 Lighthouse Ave. ~ (831) 658-0488
10% off purchase

Salinas

Rooms in Bloom

Gift & home decor shop
248 Main St. ~ (831) 753-7080
15% off purchase

The Gift Peddler

Antiques, gift baskets, gourmet foods, free gift wrap
105-100 E. Alisal St. ~ (831) 758-5006
15% off purchase

Pet Care

Carmel

A Signature Paw Spa

Best pet grooming in town!
On San Carlos (between 7th & 8th) ~ (831) 626-1998
10% off any treatment

Phone Service

Carmel

Extreme Wireless

Cellular phones, accessories, bill pay
3722 The Barnyard ~ (831) 625-2220
25% off on accessories excluding blue tooth devices

Photography

Carmel Valley

Tom O'Neal Photography

Full service photography studio
19 E Carmel Valley Rd ~ (831) 659-5040
10% off services

Monterey

Myrick Photographic

Serving photo enthusiasts since 1979
Quality equipment & imaging service
598 Fremont St. ~ (831) 649-1900
10% off binoculars, frames & albums

Plumbing

Monterey

Roto-Rooter Plumbing

Drain cleaning & plumbing repairs
1099 Del Monte Ave. ~ (831) 372-1818
10% off services

Printing

Carmel Valley

Lobo's Screenprinting

Hand painted silk screen T-shirts; custom design work
1 W. Carmel Valley Rd. ~ (831) 402-6011
50% off all set-up fees

Monterey

Federico's Imprints

Custom engineering - signs, screen printing, awards, gifts
542 Abrego St. ~ (831) 646-0470
10% off purchases

Salinas

Martella Printing

Printing & graphic design
324 Lincoln Ave. ~ (831) 757-3995
15% off services

Seaside

Bob the Printer

Printing & graphics services with a smile
P.O. Box 766, 93955. ~ (831) 899-4038
12% off new printing projects

Publications

San Jose

Silicon Valley/San Jose Business Journal

Source for Local Business News
96 N. Thrid St. Ste. 100 ~ (408) 229-1816
20% Off 1 year subscription (print and on-line access)

Restaurants

Carmel

Basil Seasonal Dining

Seasonal Organic California/Italian cuisine
On San Carlos (between Ocean & 7th)
(831) 626-8226 ~ 10% off (not including liquor)

Bistro Beaujolais

Al fresco dining, full bar
In Carmel Plaza ~ (831) 624-5600
10% off entire bill

Bistro Giovanni

Centrally located, friendly atmosphere, nightly specials
On San Carlos (between 5th & 6th)
(831) 626-6003 ~ 10% off entire bill

Carmel Belle

Great salads, cheeses, polenta & meatloaf sandwiches
Ocean & San Carlos ~ (831) 238-1707
10% off entire bill

Da Giovanni Restaurant

Romantic atmosphere with sultry sunset views
On Lincoln St. (between 5th & 6th) ~ (831) 626-5800
10% off entire bill

Dametra Cafe

Authentic Mediterranean cuisine like nowhere else
on Ocean Ave.. (between Dolores & Lincoln)
(831) 622-7766 ~ free appetizer

Em Le's Old Carmel Restaurant

Carmel's 2nd oldest restaurant!
on Dolores (between 5th & 6th) ~ (831) 652-6780
10% off purchase

Flaherty's Oyster Bar & Seafood Grill

Fresh, wild, sustainable seafood with full bar
6th Ave. between San Carlos & Dolores
(831) 625-1500 ~ 10% off purchase

Lugano Swiss Bistro

Serving fondue & European cuisine
3670 The Barnyard ~ (831) 626-3779
15% off dinner

Carmel Valley

Chatterbox

Breakfast & lunch; family friendly
13750 Center St. ~ (831) 659-2818
10% off purchase

Iolis' Pizzeria

Authentic East Coast pizza; winner at the International
Pizza Expo ~ 307 Mid-Valley Center on Carmel Valley Rd.
(831) 622-9463 ~ 10% off any purchase

Plaza Linda Mexican

Fine Mexican cuisine with live entertainment
9 Del Fino Place ~ (831) 659-4229
10% off purchase

Rosie's Cracker Barrel

Old fashioned country store w/ gourmet meals
1 Esquiline Rd. ~ (831) 659-2629
10% off store goods & meals

Monterey

Abalonetti

"Sells the best seafood"
57 Fisherman's Wharf ~ (831) 375-1851
10% off purchase

Ambrosia Indian

Fine dining; full bar
565 Abrego St. ~ (831) 641-0616
10% off (food only)

Cold Stone Creamery

Gourmet ice cream
1470 Del Monte Shopping Center ~ (831) 649-1346
10% off purchase

Fish Hopper

Fresh seafood
700 Cannery Row ~ (831) 372-8543
10% off purchase

Old Fisherman's Grotto

"A taste of the sea!"
39 Old Fisherman's Wharf #1 ~ (831) 375-4604
1 free appetizer with purchase of dinner (one per table)

Pacific Grove

Favaloro's Big Night Bistro

Bistro, oyster bar, & seafood
545 Lighthouse Ave. ~ (831) 373-8523
Complimentary appetizer per table with purchase of meal

Holly's Lighthouse Cafe

Breakfast & lunch home cooking
602 Lighthouse Ave. ~ (831) 372-7006
Free coffee with purchase of food

Vivolo's Chowder House

Italian seafood
127 Central Ave. ~ (831) 372-5414
10% off lunch or dinner

Seaside

Del Monte Cafe

Fresh breakfast/lunch; open 7 days a week
1642 Del Monte Blvd. ~ (831) 394-7851
10% off purchase

Sporting Goods

Monterey

Tennis International

Your one stop tennis headquarters!
83 Soledad Dr. ~ (831) 641-9234
10% off purchase

Video-Production

Seaside

Humble Pictures

Wedding videos, music videos, & real estate videos
1230 Fremont Blvd. ~ (831) 223-1943
10% off services

Video-Rental

Carmel Valley

Carmel Video

Independent local video store
308 Mid Valley Center, ~ (831) 642-2270
10% off video rentals & sales

Carmel Valley Video

Independent & locally owned video store
10 E. Carmel Valley Rd. ~ (831) 659-3651
10% off video rentals

Window

Carmel Valley

Jim's Window Cleaning

Professional window cleaning service; (Licensed & Insured)
P.O. Box 104 ~ (831) 659-7244
10% off services

Winery

Carmel

Cima Collina Wines

Wine tasting at its finest
Located on the West side of San Carlos between
Ocean & 7th in the Paseo Courtyard ~ (831) 620-0645
10% off all purchases; call for information on private
events after hours.

Carmel Valley

Heller Estate Organic Vineyards

Organically grown wine, tastings, boutique gourmet foods
69 W. Carmel Valley Rd. ~ (831) 659-6220
Two-for-one wine tasting fee

Joullian Vineyards & Winery

Serious wines that are fun to drink!
2 Village Dr., Ste. A ~ (831)659-8100
10% off on wines

Parsonage Estate

Wine tasting room
19 E. Carmel Valley Rd. ~ (831) 659-7322
Two-for-one wine tastings

Monterey

Baywood Cellars

Monterey's best kept wine tasting secret
381 Cannery Row, Suite C ~ (831) 645-9035
10% off wine sales




Reel Friends" is a group of individuals and businesses that provide support to the Film Commission. In return for the financial support they offer us, the Film Commission reciprocates by issuing a Monterey County Film Commission Friends Card. Holders of the Friends Card get discounts from participating local businesses and service providers. We have found that these discounts boost revenues at the participating businesses.

The non-profit Monterey County Film Commission works full time to promote our area to studios, production companies, and advertising agencies. Although Monterey County boasts some of the most beautiful areas in the country for filming, competition from other areas is fierce. Many states are now offering big tax incentives for filmmakers who shoot in their state.

The staff and board of directors of the Monterey County Film Commission can bring this work in, but it takes advertising and publicity and that requires more funds than the government budgets can provide.

The Monterey County Film Commission is a non-profit organization proactively marketing Monterey County as a destination for the motion picture, television and related industries, for the purpose of stimulating economic development, creating jobs, providing and supporting educational opportunities in those areas.

 

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